We eliminate the unnecessary
So you can focus on what matters
Avoidable Apps exists because we believe most people spend too much time on work that doesn't matter. Our mission is simple: identify avoidable work, eliminate it, and help you focus on what's truly important.
Our Mission
Stop managing tasks and start doing them!
The Problem We're Solving
Modern knowledge workers are drowning in busywork. They context-switch between dozens of apps, lose track of priorities, and spend hours searching for information that should be at their fingertips.
We've seen this pattern everywhere: brilliant minds spending more time managing their tools than using them, teams losing focus because they can't see the forest for the trees, and organizations where finding information takes longer than acting on it.
How We Work
Small, agile, and obsessively focused on solving real problems
Lean by Design
We keep our team small and nimble so we can move fast and keep costs low. No bloated organization, no unnecessary meetings, no feature creep. Just a focused team building exactly what you need.
This lean approach means we can iterate quickly, respond to feedback faster, and stay focused on what matters most—eliminating avoidable work from your day.
Customer-Obsessed
Every feature we build starts with a real problem experienced by real teams. We don't build tools because we can—we build them because you need them.
Our feedback loop is short and direct. When you tell us something isn't working, we fix it fast. Your productivity is our success metric.
Our Values
These principles guide everything we build
Ruthless Focus
Every feature must eliminate avoidable work or surface what's truly important. If it doesn't pass this test, it doesn't ship.
Privacy First
Your data stays yours. We never sell your information and transparency isn't optional.
Speed of Execution
Time wasted waiting for tools to load is avoidable work too. Everything we build is optimized for speed and reliability.
AI That Helps
We use AI to eliminate repetitive decisions and surface insights, not to replace human judgment. Technology should amplify your intelligence.
Building Integrations
We're actively building integrations with the tools you use every day. Our goal is to enhance your workflow without forcing you to change it.
Simple Pricing
No tiers, no feature gates, no surprises. Pay for what you use, get access to everything. Complicated pricing models are avoidable work too.
Why We Built This
A complete suite approach to productivity
Six Apps, One Mission
We could have built one massive productivity platform, but that would have become part of the problem. Instead, we identified the biggest sources of avoidable work and built focused solutions for each.
NextUp surfaces what to work on next. Atlas finds information instantly.Reclaim tracks where time actually goes. Context automates workspace setup.Comply manages policies and procedures. Shout broadcasts availability.
Use them individually to solve specific pain points, or together for a complete productivity transformation. The choice is yours—we're not in the business of forcing platform lock-in.
What Sets Us Apart
We're not just another productivity company
Built in Australia, Designed for the World
We bring an Australian perspective to global productivity challenges. That means straight talk, practical solutions, and a healthy skepticism of complexity for complexity's sake.
AI That Actually Helps
We use AI to eliminate decisions you shouldn't have to make, not to impress with flashy features. Every AI feature solves a real problem and makes you more focused.
Privacy by Default
Your focus data is sensitive. We process what we can locally, encrypt everything in transit, and never use your information for advertising or training AI models.
Honest About What We Don't Do
We're not trying to replace every tool in your workflow. We integrate with the best tools in each category and make them work better together.
Ready to eliminate avoidable work?
Join teams who've stopped accepting busywork as inevitable and started focusing on what really matters.